hypertexty

Consider our heroes. Even a cursory glance at most conference lineups reveals a host of speakers whose actual accomplishments are flimsy at best and whose primary skill seems to be self-promotion. (Should a first-time entrepreneur really be dispensing “knowledge?”) And yet we rarely stop to ask ourselves why we look up to those we’ve chosen. Instead of recognizing the entrepreneurs who have quietly risked it all to build something lasting, we get caught up in social media popularity contests and Twitter “influencers.” We too often ignore the men and women who have built companies that provide livelihoods for their employees while we fawn over self-help gurus offering four-hour short cuts. And although we act the part of intellectuals and world changers, most of us are so reliant on social proof that the first question we ask when considering a conference or event is, “Who else is going?