Well hello there, I'm Matthew Bischoff.
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I wish the Apple’s lined up.
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In shopping mall design, the Gruen transfer is the moment when a consumer enters a shopping mall and, surrounded by an intentionally confusing layout, loses track of their original intentions. It is named for Austrian architect Victor Gruen (who disavowed such manipulative techniques). Recently, the Gruen transfer has been popularised by Douglas Rushkoff.
There’s a Name for That.™
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It doesn’t always seem that simple.
